The Heat & Glo Brand of Hearth & Home Technologies launched a full line of fireplaces aimed at the more hip & trendy loft-living, green-oriented, ikea buying demographic. This creative was for the mini-site dedicated to promoting the products & features online. It worked hand-in-hand with instore promotion items and literature as a comprehensive multi-channel campaign.

Here’s a screen shot of the subpage of the modern collection mini-site. The experience was essentially a series of rollovers with previews of the product showing up in the large right-hand bubble. Clicking on the bubble would take you to the detail page for that particular product.