In late 2006 Hearth & Home Technologies offered a financing option to their dealers which included a 50% return to the dealer. This “cash back” promotion was offered across all three brands and featured a full POS kit, an online presence and an online opt-in application that allowed dealers to sign up for the promotion via the web.

Here is the Heat & Glo version of the mailer that went out to dealers inviting them to sign up for the promotion. On the reverse was a unique key code that tied to a backend mailing list that was later delivered to our fulfillment house. From there, fulfillment would ship out the POS kits and any other pertinent information.