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Here’s a deck containing sample boards for a series of flash-based banner ads to be run on home-improvement related sites, such as HGTV.com and weather.com to promote Heat & Glo’s fall promotion. Ultimately there were two “looks” that were chosen, but within those looks multiple variations were created and then tested and fine-tuned through-out the promotion. The idea was to continually focus exposure for any ads that outperformed others. Check them out.